A year or so has passed since I originally asked Barbara for her thoughts on a ChatGPT Morocco itinerary.
Lots has changed in AI since then. Frankly, staying up to date with latest developments has been like trying to hold onto an eel using just the power of your mind. Challenging.
So, 12 months on, would I now let AI plan my next holiday?
I prompted ChatGPT the same question I did before – asking for a week’s itineary in Morocco.
This is a particularly interesting exercise as I have in fact just returned from .. you guessed it! A week in Morocco.
So how did AI stack up against my prompts?
It did pretty well.
It was about this point that I started thinking about writing a piece bad-mouthing AI, screenshotting a basic prompt, claiming it’s not a threat to the travel industry- bla bla bla.
But the reality is, I’d also asked my two best friends how they’d prompt for a holiday, and played that out in GPT. They’re a clever pair of cookies who use GPT a lot, so we weren’t using basic prompts. These were layered, personal, lots of specifics included, prompts.
What the AI churned out wasn’t a million miles away from what I actually ended up doing in Morocco.
I had to sit with it for a few minutes to refine the itinerary it planned, and ultimately it couldn’t actually book it for me – at least, not in a way that I trusted – but its suggestions weren’t far off the mark.
Not quite yet.
While ChatGPT might be getting better at putting together more cohesive ideas than its earlier results, ultimately, I still only trust people with my holidays.
For my own trip, even after reading all AI’s results about how Morocco was safe for a female to travel solo – I ended up calling Charlie, who’s been travelling as a solo female to Morocco for years. I needed to speak to a human.
GPT gave great ideas.
But Charlie gave great personal advice.
And when I was in Morocco, I was able to message Charlie on Vamoos to ask for guidance, so I could keep my head in the souk, and not staring at a phone screen of GPT results.
Thankfully, I’m not going to let AI plan my holidays in 2026 just yet.
(And I’m not going to go on a job search, either.)


